Table of Contents

Acknowledgments v

Preface    vii

Introduction: How to Be Insanely Great in Front of Any Audience   xi

Act 1: Create The Story      1

Scene1: Plan in Analog           3

Scene 2: Answer the One Question That Matters Most     15

Scene 3: Develop a Messianic Sense of Purpose     27

Scene 4: Create Twitter-Like Headlines    39

Scene 5: Draw a Road Map      49

Scene 6: Introduce the Antagonist        63

Scene 7: Reveal the Conquering Hero     75

Intermission 1: Obey the Ten-Minute Rule        83

Act 2: Deliver the Experience     85

Scene 8: Channel Their Inner Zen       87

Scene 9: Dress Up Your Numbers     105

Scene 10: Use "Amazingly Zippy" Words      113

Scene 11: Share the Stage       127

Scene 12: Stage Your Presentation with Props     137

Scene 13: Reveal a "Holy Shit" Moment      151

Intermission 2: Schiller Learns from the Best        161

Act 3: Refine and Rehearse        165

Scene 14: Master Stage Presence       167

Scene 15: Make it Look Effortless       179

Scene 16: Wear the Appropriate Costume      195

Scene 17: Toss the Script         199

Scene 18: Have Fun      207

Encore: One More Thing       215

Postscript: Steve Jobs by the Book            219

Notes         235

Index          247

About the Author

Carmine Gallo is the award-winning author of the international bestsellers The Innovation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.