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Presidential Campaign Discourse

Focuses on strategies for solving communication problems in presidential campaigns.
Product Details

Table of Contents

Preface Acknowledgments 1. The Problem of Beginnings in New Hampshire: Control over the Play Kathleen E. Kendall 2. The Problem of Getting on the Media Agenda: A Case Study in Competing Logics of Campaign Coverage Joshua Meyrowitz 3. The Incumbent and His Challengers: The Problem of Adapting to Prevailing Conditions Jimmie D. Trent and Judith S. Trent 4. Looking for "The Vision Thing": The Rhetoric of Leadership in the 1992 Presidential Election Ronald F. Wendt and Gail T. Fairhurst 5. The Battle of Issues and Images: Establishing Interpretive Dominance Mary E. Stuckey and Frederick J. Antczak 6. The Debate Challenge: Candidate Strategies in the New Media Age Diana Owen 7. The Question of a Return to Basic American Values: "My Mother and Winston Churchill" in the Heroic Narratives of Ross Perot's Infomercials Montague Kern 8. Political Advertising: Strategies for Influence Marilyn S. Roberts 9. Rhetorical Strategies for a Culture War: Abortion in the 1992 Campaign Richard B. Gregg 10. Women's Issues, Women's Place: Gender-Related Problems in Presidential Campaigns Suzanne M. Daughton 11. Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls Sandra Bauman and Susan Herbst 12. Presidential Endings: Conceding Defeat Paul E. Corcoran 13. Conclusions: The Struggle for Interpretive Dominance Craig Allen Smith Contributors Index

About the Author

Kathleen E. Kendall is Associate Professor of Communication at the University at Albany, State University of New York.


"This fresh and different book brings current approaches in political communication to bear on the most recent election in a way that makes the field of political communication accessable to non-specialized readers. Kendall not only provides a variety of very insightful analyses of the 1992 election that will certainly enhance the understanding of that campaign, but she also provides a theoretical framework for studying presidential campaigns without being pretentious about it." - Craig Allen Smith, The University of North Carolina, Greensboro

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