About the Author

Ulrik Lehrskov-Schmidt is the leading global expert on B2B SaaS pricing, having done hundreds of commercial redesigns. He is the preferred pricing partner of several of the world's largest venture capital and private equity firms as well as public and private companies, from early-stage startups to multibillion-dollar revenue enterprises. Ulrik is a former entrepreneur with three exits and a prolific writer and speaker in the tech ecosystem. He holds a graduate degree in analytical philosophy and a master's degree in finance from Harvard University.

Reviews

"The definitive resource on SaaS pricing-I absolutely can not recommend this book enough."- Viktor Heide, COO of Contractbook.com, Forbes "30 under 30"

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