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Pricing Value


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About the Author

Rhondalynn Korolak is the founder of businest(R) and Make the SHIFT(TM). Rhondalynn qualified as a lawyer and chartered accountant in Calgary, Alberta, Canada, and practiced in the oil and gas taxation niche with PWC and Macleod Dixon. After immigrating to Australia, she practiced as a business coach specializing in cash flow management and created businest(R)-which won The App You SHOULD be Using at Accountex in 2016 and was named in the Top 10 new apps in the world by Intuit QuickBooks. Rhondalynn now works exclusively with accountants as an advisory trainer, keynote speaker, and pricing value expert. She's distilled the secrets to success and produced a step-by-step process that accountants can apply to attract more high-value clients and build a thriving advisory practice.


Lord Chesterfield advised, "A man had better overvalue than undervalue himself. ...Whatever real merit you have, other people will discover; and people always magnify their own discoveries, as they lessen those of others." In Pricing Value, Rhondalynn Korolak beautifully expands on this sage advice. Effective and profitable pricing can only materialize by understanding your customer's desired state of the future, and that begins with scope of value, not scope of work. Pricing Value lays out the strategies you need to transform your firm's business model, and create a better future for your customers, employees, and you.--Ronald J. Baker, Radio-Show Host, The Soul of Enterprise: Business in the Knowledge Economy, author of the best-selling Implementing Value Pricing: A Radical Business Model for Professional Firms,, and Chief Value Officer, Armanino LLPRhondalynn has written a must-read book in the value pricing (sorry, pricing value) movement. Practical examples abound and they punctuate the quick reading prose. Undoubtedly, this book will help more professionals and firms abandon the dying framework of the billable hour and timesheets. Welcome to the new era - Pricing Value!--Ed Kless, Radio-Show Host, The Soul of Enterprise: Business in the Knowledge Economy, Senior Director Sage Accountants Solutions, Senior Fellow VeraSage InstituteRhondalynn has done an incredible job re-framing the value pricing discussion in her latest book "Pricing Value." Redefining the role of value makes a ton of sense and opens the door for very productive conversations with customers and prospects. Having used value pricing for over 25 years, I found myself to be little more than a novice and walked away with lots of nuggets. Although the book is written primarily for accountants, it is equally valuable for all services organizations. I will definitely use and recommend this book. --Dr. Reginald Thomas Lee PhD, Executive advisor

Author Strategic Cost Transformation & Lies, Damned Lies, & Cost Accounting, Management Professor Xavier University--Williams College of Business, President of Business Dynamics Research, Senior Fellow VeraSage Institute

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