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Principles and Methods of Social Research
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Table of Contents

Part 1: Introduction to Social Research Methods 1. Basic Concepts 2. Internal and External Validity 3. Measurement Reliability 4. Measurement Validity Part 2: Research Design Strategies: Experiments, Quasi-experiments, and Non-experiments 5. Designing Experiments: Variations on the Basics 6. Constructing Laboratory Experiments 7. External Validity of Laboratory Experiments 8. Conducting Experiments outside the Laboratory 9. Nonexperimental Research: Correlational Design and Analyses 10. Quasi-Experiments and Evaluation Research Part 3: Data Collecting Methods 11. Survey Studies: Design and Sampling 12. Systematic Observational Methods 13. Interviewing 14. Content Analysis 15. Questionnaire Design and Scale Construction 16. Implicit Measures of Cognition and Affect 17. Scaling Stimuli: Social Psychophysics 18. Methods for Assessing Dyads and Groups Part 4: Concluding Perspectives 19. Synthesizing Research Results: Meta-Analysis 20. Social Responsibility and Ethics in Social Research

About the Author

William D. Crano is the Oskamp Distinguished Chair and Head of the Department of Psychology at Claremont Graduate University. Marilynn B. Brewer is Professor Emeritus from the Ohio State University and a Visiting Professor of Psychology at the University of New South Wales. Andrew Lac is Research Professor of Psychology at Claremont Graduate University.

Reviews

"A classic resource continues to improve! Sophisticated theoretical and methodological grounding, but accessible to the beginning researcher. ...A great discussion of indirect and implicit measures. .... A must-have resource for any advanced undergraduate or graduate course in research methods." - Duane T. Wegener, Ohio State University, USA

"This outstanding textbook blends the Donald Campbell tradition of adhering to fundamental concepts of validity, with new research practices. This is the textbook of choice for the newcomer who seeks clear explanations regarding basic and applied issues, as well as the seasoned researcher who seeks a comprehensive reference book." - Ximena Arriaga, Purdue University, USA

"The book presents complex ideas in a manner that is accessible to undergraduates while retaining the nuance necessary for graduate coursework. Both classic and contemporary content that is expressed with verve and precision." - James P. Dillard, Pennsylvania State University, USA

"This book offers a comprehensive yet accessible look at research methods. I read an early edition years ago and it had a profound influence on my career. It's even better now. A must-read for Ph.D. students in the social sciences -- social psychology in particular! "- Zakary Tormala, Stanford University, USA


"The depth of understanding in research methodology provided in this book is second to none. I used this book as a graduate student, and when I started teaching graduate students I found that no other text provided the amount of detail required at the graduate level. ... I [am] using this text in Basic and Applied Research Methods ...a graduate course for students in our counseling psychology MA program." - Joseph A. Camilleri, Westfield State University, USA

"I have been using this book as my primary text for Research Methods ...a first-year graduate...course for our Clinical, Developmental and Psychometrics programs. I have been very happy with the book. ...The proposed changes will make for an even stronger book. ...My students like the book and find it accessible yet informative. ...The book has a great balance between coverage and depth and serves my purposes well for an introductory graduate Research methods course in Psychology." -
Tiffany Yip, Fordham University, USA

"The book is a perfect fit for my interests given my training in experimental social psychology and academic appointment in communication. ... The research examples in the book are about topics that interest my students and me. ...[This is] is the only research methods textbook that meets my interests for the beginning graduate level." - Gwen M. Wittenbaum, Michigan State University, USA

"I feel positively about the proposed changes. ... These changes will make the book a better teaching tool. ... This book can be used for a graduate level research proposal or methods class. ...This book will definitely fit psychology, human development, and education graduate programs." - Wen-Pin Chang, Creighton University, USA

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