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The Principles and Processes of Interactive Design


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Table of Contents

Introduction: What is interactive design? Chapter 1: Research for Interaction: Understanding the brief Market research User research Visual research Industry perspective - Eilidh Dickson & Helle Rohde Andersen, CIID Workshop I: 'Connected life' Chapter 2: Design Development: Conceptual thinking Organizing information, Site maps and task flows Navigation systems Designing learnable interfaces Creating prototypes and wireframes Storyboarding and animatics Feedback and user-testing Industry perspective - Campbell Orme, Moving Brands Workshop II: 'The cube' Chapter 3: Colour and Image: Colour meaning and psychology Colour in technical detail Working with colour Using colour systems Encoding and decoding images Preparing images Using image libraries Industry perspective - Tim Beard, Bibliotheque Design Workshop III - 'Taste after taste' Chapter 4: Digital Typography: Fundamentals Classification and selection Legibility and readability Using type on television Using type as image Using type for information Type on the web Using type on small and dedicated devices Industry perspective - Mathias Jespersen, e-Types Workshop IV - 'Semi-precious' Chapter 5: Grids and Layout: A short history Principles of composition What are grids? Screen size and layout Laying out web content Fluid, responsive and adaptive design layouts Television screen layout and standards Industry perspective - Matt Verity, TrueView Workshop V: 'Its all news to me' Chapter 6: Interactive Formats: Web publishing An enhanced web experience Online advertising and banners formats Mobile and tablet Games Dual screens TV graphics components Interactive television Formats without boundaries: experiences and events Industry perspective - Charles Batho Workshop VI: 'One message, many formats' Chapter 7: Presenting your Ideas: Preparing for a presentation Digital presentations Physical presentations Creating portfolios Industry perspective - William Lidstone, Razorfish Workshop VII: 'Perfect pitch' Conclusion Glossary Bibliography Useful Resources Index Acknowledgements and Credits

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A snapshot of the essential areas of digital design, introducing students to best practices for creating within this medium and packed with practical exercises.

About the Author

Jamie Steane is the Head of Visual Communication and Interactive Media Design at Northumbria University, UK, where he leads the strategic development and management of a multidisciplinary group of courses including Graphic Design, Interactive Media Design and Motion Graphics and Animation Design.


Up to this point, the recommendation of a wide range of texts has been required to adequately introduce students to the expansive array of perspectives, processes, techniques, and considerations necessary in understanding and making strong interactive design. This book is a reliable, consolidated source for many of the most important principles and strategies to know when beginning in interactive design. -- Julie Mader-Meersman, Associate Professor, Program Coordinator * Department of Visual Arts, Northern Kentucky University, Kentucky, USA *
This is a beautifully illustrated book that gives clear and relevant information and essential practical advice through workshop exercises and discussions with industry practitioners. A thorough, comprehensive and essential book for all Design students. * Ros Allen, University of Sunderland, UK *
The Web is full of articles and videos about interactive design - but you'll be hard pressed to get an equally comprehensive overview as is offered by this book. A great guide for anyone venturing into this dynamic and exciting field! -- Max Ackermann * Senior Lecturer, Central Saint Martin's and Co-Founder of *
Author Jamie Steane is generous with information. The quality of information is just so and therefore means this is a good companion guide, and it would be comprehensive enough, on the subject of Interactive Design, to act as a core text guide alone ... Editorially speaking this book is masterful ... The book is written with clarity and with conviction .... Steane says in his own Conclusion 'With all the content covered, I hope that the subject of interactive design has been made clearer, and that it appears a little less magical and not so shrouded in mystery' - and we acknowledge this to be the case, and we say this is why this book stands out as credible commentary on the subject in hand. -- Debra Hall * tssreviews *

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