Table of Contents

1. What is behavioral economics?; 2. What motivates us?; 3. Why is life so full of problems for us to try to solve?; 4. How do we acknowledge problems and assess our options?; 5. How do we deal with uncertainty and ambiguity?; 6. How do we search for solutions to problems?; 7. Why do some things matter more than others?; 8. How do we choose?; 9. How can firms and governments influence our choices?; 10. What determines the productivity of an organization?; 11. How does the competitive process work?; 12. Are there any behavioral insights for macroeconomists?; 13. Can we be happy without destroying the environment?

Promotional Information

Presents the ONE behavioral approach to economics: a grand synthesis of Old, New and Evolutionary behavioral approaches.

About the Author

Peter Earl is Honorary Associate Professor of Economics at the University of Queensland, Australia.

Reviews

'Peter Earl has produced a magnificent volume. In it he overcomes a number of challenges. He offers a new visionary overview of the field of behavioural economics. He carefully and lucidly negotiates the different approaches in this area, offering some important and original critical insights. The readable and fluid style extends its appeal to a wider audience, including to scholars, young and old, in economics, business and management. This is a landmark contribution to behavioural economics and related fields.' Geoff Hodgson, Loughborough University

'Behavioral economics has a rich history and thanks to the book by Peter Earl it has the potential for an even richer future. Whereas Old Behavioral Economics (OBE) shared a dissatisfaction with mainstream economics, New Behavioral Economics (NBE) sought to position itself squarely within the mainstream. This book creatively blends these approaches with a strong evolutionary emphasis. As a result, it lays the foundation for a broad range of research opportunities. Earl deserves great appreciation for this.' Esther-Mirjam Sent, Radboud University

'… a rigorous and learned contribution … for any passionate graduate student, researcher or other scholarly person interested in a fresh perspective on behavioral economics, it is a worthwhile read and will reward its reader with plenty of innovative insights, all collected together in one ambitious volume.' Michelle Baddeley, Society