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Principles of Business Economics

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Table of Contents

1. Business economics: an overview 2. The analysis of consumer demand 3. The analysis of production costs 4. Analysis of the firm's supply decision 5. Demand, supply and price determination 6. Analysis of perfectly competitive markets 7. Analysis of monopoly markets 8. Analysis of monopolistically competitive markets 9. Oligopoly 10. Managerial objectives and the firm 11. Understanding competitive strategy 12. Understanding pricing strategies 13. Understanding the market for labour 14. Understanding the market for capital 15. Understanding the market for natural resources 16. Government and business 17. Business and economic forecasting 18. Business economics a checklist for managers

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A concise, jargon-free microeconomics text that is ideal for MBA students.

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