1. Business economics: an overview 2. The analysis of consumer demand 3. The analysis of production costs4. Analysis of the firmÂ s supply decision5. Demand, supply and price determination 6. Analysis of perfectly competitive markets 7. Analysis of monopoly markets8. Analysis of monopolistically competitive markets9. Oligopoly10. Managerial objectives and the firm11. Understanding competitive strategy12. Understanding pricing strategies13. Understanding the market for labour14. Understanding the market for capital 15. Understanding the market for natural resources16. Government and business17. Business and economic forecasting18. Business economics Â a checklist for managers
A concise, jargon-free microeconomics text that is ideal for MBA students.