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Foreword by a Producer; Introduction by Robert Emmet Long; 1 What Is a Producer?; In Depth: The Producers; 2 In the Beginning; In Depth: The Drowsy Chaperone; 3 What about the Money?; In Depth: Mamma Mia!; 4 Marketing; In Depth: Hairspray; 5 Going out of Town; 6 The Revival; 7 Unions; In Depth: Avenue Q; 8 Broadway, off-Broadway, Regional and Not-for-Profit Theatres; In Depth: Thoroughly Modern Millie; 9 The Critics; 10 Final Illuminations; Cast of Participants; Index of Names and Titles; On the American Theatre Wing and CUNY TV.
Robert Emmet Long is uniquely qualified to write on the lives and careers of Broadway's foremost choreographer-directors. His definitive The Films of Merchant Ivory is published by Harry N. Abrams and has gone through two editions. Long is a recognized critic of American and British literature and a commentator on the performing arts. He is either the author or editor of some 30 books, the subjects of which include Henry James, Nathaniel Hawthorne, James Fenimore Cooper, F. Scott Fitzgerald, John O'Hara, Nathanael West, James Thurber and Barbara Pym. As an essayist and book reviewer he has contributed over 400 articles to many journals and magazines, including The Nation, Commonweal and Saturday Review. He has also been a drama critic in New York for the North American Review.
"A collection of insight from more than 100 top producers, advertising and marketing executives, union officials, critics, writers and actors on the business aspects of the theater." Columbia College Today, March/April 2008