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The Product Manager's Survival Guide, Second Edition
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Table of Contents

INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER'S SURVIVAL GUIDECHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENTCHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMENCHAPTER 3
NAVIGATING THE ORGANIZATIONCHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGERCHAPTER 5
WHO'S THE CUSTOMER?CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTSCHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPSCHAPTER 8
AFTER STRATEGY: WHAT'S NEXT?CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTSCHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT'S BUSINESSCHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGERINDEX

About the Author

Steven Haines is the founder of Sequent Learning Networks, a product management training and advisory firm, and The Business Acumen Institute, a training company devoted to business acumen excellence. He spent more than two decades in product leadership roles in major companies, and has advised senior leaders in major companies around the world to transform product and business management in their companies.

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