Bruce H. Rogers is the Chief Insights Officer for Forbes Media responsible for managing the Forbes Insights though leadership content and research division, as well as the Forbes CMO Practice. His previous book, "In the Line of Money: Branding Yourself Strategically to the Financial Elite" is available on Amazon. Visit his Insights column at blogs.forbes.com/brucerogers Russ Alan Price is president of Prince & Associates, Inc. He consults with a select and oft times esoteric clientele on dramatically growing their business. Hist track record of success is predicated on helping them become high-caliber industry thought leaders coupled with an intense focus on personal wealth creation.