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Profits before People?
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Table of Contents

Contents<>
AcknowledgmentsIntroduction
I. The Limits of Commercial Interests
1. Ethics and For-Profit Business
2. The Pharmaceutical Industry and Its Stakeholders
II. Marketing to Healthcare Professionals
3. Drug Companies and Healthcare Professionals: The Ethics Agenda
4. Medical Professionalism and Scientific Integrity
5. The Industry's Code: Not Good Enough
6. Drug Samples: The Most Important Gifts
7. Marketing Is Not Objective Education
8. Medical Education: Industry at Arm's Length
9. Clinical Research and the Limits of Commercial Interests
III. Marketing to the Public
10. Citizens and Consumers
11. Direct-to-Consumer Advertising: Conflicting Interests
12. Direct-to-Consumer Advertising: Better Is Better
ConclusionNotes
Index

Promotional Information

A timely and provocative expose of how giant pharmaceutical companies do business

About the Author

Leonard J. Weber was on the faculty of the University of Detroit Mercy for more than 30 years. He is now an ethics consultant to healthcare organizations and is author of Business Ethics in Healthcare (IUP, 2001). He lives in Detroit, Michigan.

Reviews

"In this extremely topical text, Weber... takes on two of today's most critical issues: business ethics, especially in the pharmaceutical industry, and the marketing of prescription drugs to the general public.... This thoroughly engrossing book will be important reading for health care practitioners, drug-marketing representatives, and the public at large.... Recommended. Upper-level undergraduates, graduate students, professionals/practitioners, and general readers." -Choice

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