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Psychology of Judgment and Decision Making

New or Used: $49.00
THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.
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Table of Contents

SECTION ONE: PERCEPTION, MEMORY, AND CONTEXT CHAPTER 1: Selective Perception CHAPTER 2: Cognitive Dissonance CHAPTER 3: Memory and Hindsight Biases CHAPTER 4: Context Dependence SECTION TWO: HOW QUESTIONS AFFECT ANSWERS CHAPTER 5: Plasticity CHAPTER 6: The Effects of Question Wording and Framing SECTION THREE: MODELS OF DECISION MAKING CHAPTER 7: Expected Utility Theory CHAPTER 8: Paradoxes in Rationality CHAPTER 9: Descriptive Models of Decision Making SECTION FOUR: HEURISTICS AND BIASES CHAPTER 10: The Representativeness Heuristic CHAPTER 11: The Availability Heuristic CHAPTER 12: Probability and Risk CHAPTER 13: Anchoring and Adjustment CHAPTER 14: The Perception of Randomnest CHAPTER 15: Correlation, Causation, and Control CHAPTER 16: Attribution Theory SECTION FIVE: THE SOCIAL SIDE OF JUDGMENT AND DECISION MAKING CHAPTER 17: Social Influences CHAPTER 18: Group Judgments and Decisions SECTION SIX: COMMON TRAPS CHAPTER 19: Overconfidence CHAPTER 20: Self-Fulfilling Prophecies CHAPTER 21: Behavioral Traps AFTERWORD: Taking a Step Back


"Contains a wonderful selection of the classic studies on psychology." Journal of Marketing 19940701

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