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Home » Books » Business » Marketing » Public Relations

Public Relations

By Dr Tom Kelleher

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Format: Loose-leaf
Published In: United States, 02 January 2017
Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather than tinkering with previous textbook outlines a bit and adding a touch of new media, this text integrates both technical and cultural shifts brought about by the rise of social media in a clear, engaging survey of public relations today.

About the Author

Tom Kelleher is Professor and Chair of the Department of Advertising at the University of Florida. Kelleher has published in many scholarly journals including Public Relations Review, Journal of Public Relations Research, and Journal of Communication.

Reviews

Public Relations does a better job than any other text I've seen of helping students feel a part of the profession they are entering and connecting them to the best resources the profession has to offer in terms of ethics and professional development. The text is relevant and full of great examples. -- Lisa Lundy, Louisiana State University"Public Relations is the textbook you've always wanted. It covers all the important aspects of public relations thoroughly and in a style of writing that appeals to a younger audience wanting to learn more about our profession."--Kirk Hazlett, Curry College"I would strongly recommend Public Relations, primarily because of its digital emphasis, its pedagogical features, its emphasis on both strategic and tactical communications, and its relevancy to contemporary public relations practice."--Shirley Staples Carter, University of South Carolina

EAN: 9780190649142
ISBN: 0190649143
Publisher: Oxford University Press, USA
Dimensions: 20.1 x 25.4 x 1.8 centimetres
Age Range: 15+ years
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