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Public Relations

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Table of Contents

Introduction Critical Thinking and Interdisciplinary Perspectives Public Relations Defining the Discipline and the Practice Reputation, Image and Impression Management Risk, Issues and Ethics Public Affairs and the Public Sphere Media Perspectives Critique, Effects and Evaluation Health Communication and Social Marketing Public Relations and Management Organizational Communication Understanding and Researching Organizations Public Relations in 'Promotional Culture' and 'in Everyday Life' Public Relations in a Globalized World Key Thinkers and Thought in Public Relations

About the Author

Jacquie L'Etang's books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.


At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book's core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study. -- Julia Jahansoozi L'Etang reinvents the textbook genre in form and content while simultaneously investing it with elan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims. -- David McKie

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