Introduction Critical Thinking and Interdisciplinary PerspectivesPublic Relations Defining the Discipline and the PracticeReputation, Image and Impression ManagementRisk, Issues and EthicsPublic Affairs and the Public SphereMedia Perspectives Critique, Effects and EvaluationHealth Communication and Social MarketingPublic Relations and Management Organizational Communication Understanding and Researching OrganizationsPublic Relations in 'Promotional Culture' and 'in Everyday Life'Public Relations in a Globalized WorldKey Thinkers and Thought in Public Relations
Jacquie L'Etang's books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.
At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book's core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study. -- Julia Jahansoozi L'Etang reinvents the textbook genre in form and content while simultaneously investing it with elan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims. -- David McKie