Warehouse Stock Clearance Sale

Grab a bargain today!

Public Relations Strategy


Product Description
Product Details

Promotional Information

International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK Discusses how PR strategies have been shaped by globalization; Explores how the increasing reach of the Internet has changed PR strategy.

Table of Contents

    • Chapter - 01: Not 'Just' Public Relations: PR strategy in a management context;
    • Chapter - 02: PR's Place on the Board: A core governance role;
    • Chapter - 03: Reputation Management: A celebrity-driven society;
    • Chapter - 04: Internal Communication and PR: Employees as ambassadors;
    • Chapter - 05: Beyond 'Customer is King': Sales and marketing promotion;
    • Chapter - 06: Media Relations: A borderless world view;
    • Chapter - 07: Research Methods: Measures and motives;
    • Chapter - 08: The Ethical Dimension: A moral imperative

About the Author

Dr Sandra Oliver, PhD, FCIPR (Hon), FRSA, is currently Emeritus Professor at Thames Valley University, London, UK (TVU), where she is involved in a professional doctorate scheme, supervises PR doctoral candidates and mentors CIPR/IPRA members. She is author of the two previous editions of Public Relations Strategy, and Corporate Communication: Principles, Techniques and Strategies (all Kogan Page), and she also edited the Handbook of Corporate Communication and Public Relations (Routledge).

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Public Relations Strategy (PR In Practice) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top