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Public Relations Writing
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Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics.
Product Details

Table of Contents

1 INTRODUCTION; 2 CONTEXTS FOR PUBLIC RELATIONS; 3 RESEARCH AND PLANNING FOR PUBLIC RELATIONS; 4 PUBLIC RELATIONS GOALS AND OBJECTIVES; 5 DEVELOPING AND WRITING MESSAGES; 6 WRITING AND PLACING A MEDIA RELEASE; 7 WRITING FOR SOCIAL MEDIA; 8 INTERPERSONAL COMMUNICATION; 9 BEYOND THE MASS NEWS MEDIA; 10 COMMUNICATION WITHIN ORGANISATIONS; 11 GETTING THE JOB DONE; 12 WRITING A PUBLIC RELATIONS EVALUATION PLAN

About the Author

James Mahoney is Senior Lecturer in Public Relations at the University of Canberra.

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