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Public Relations Writing
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Table of Contents

1 INTRODUCTION; 2 CONTEXTS FOR PUBLIC RELATIONS; 3 RESEARCH AND PLANNING FOR PUBLIC RELATIONS; 4 PUBLIC RELATIONS GOALS AND OBJECTIVES; 5 DEVELOPING AND WRITING MESSAGES; 6 WRITING AND PLACING A MEDIA RELEASE; 7 WRITING FOR SOCIAL MEDIA; 8 INTERPERSONAL COMMUNICATION; 9 BEYOND THE MASS NEWS MEDIA; 10 COMMUNICATION WITHIN ORGANISATIONS; 11 GETTING THE JOB DONE; 12 WRITING A PUBLIC RELATIONS EVALUATION PLAN

About the Author

James Mahoney is Senior Lecturer in Public Relations at the University of Canberra.

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