Table of Contents

* The nature of public relations * The practice of public relations * Public relations and marketing * Human resource communication * Culture, diversity and communication * Planning a public relations programme * Research and evaluation * Crisis and issue management * News media operations and trends * Media relations techniques and analysis * Social Media * Fundraising and sponsorship * Government liaison - building relationship and lobbying * Financial and Investor communication * Ethics and public relations * Reputation, image and identity * Corporate Social Responsibility * The practical public relations toolkit