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Public Relations and Strategic Communication


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Table of Contents

1. Introduction: Public Relations and Strategic Communication in Global, Local and Transcultural Contexts2. Theorising Public Relations: An Historical Journey3. News Media and New Media: Storytelling, Content Curation and Creation4. Building Relationships with Audiences, Publics & Stakeholders: Public Relations as a People-Centred Practice5. Internal Communication and Reputation: (Net)Working Employees6. Change Campaigns: Public Opinion and Inspiration7. Community Events and Promotions: When Locals Rise8. What is Corporate Social Responsibility (CSR)?9. Political Communication: Public Affairs and Public Diplomacy10. Critical Practice: Issue, Crisis and Risk Communication11. The Profession Today: Law, Ethics, Reputation and Standards

About the Author

Dr Karen Sutherland is a multi-award-winning Lecturer in Public Relations and Social Media at the University of the Sunshine Coast in Queensland, Australia. Saira Ali is a Lecturer in Public Relations at the University of the Sunshine Coast. Dr Umi Khattab is a Senior Lecturer in Public Relations at the University of the Sunshine Coast.

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