Table of Contents

Part I: FUNDAMENTALS OF GOOD SPEAKING.
1. Public Speaking.
Introduction: Why Learn Public Speaking? Remix: What is a Remix? Speech Is Powerful. The Power of Public Speaking to Change the World. The Power of Speeches to Change Your World. Speaking Connects You to Others: Democracy in Everyday Life. The Conversational Framework. Remix: Public Speaking and Democracy.
The Communication Process. The Public in Public Speaking. Speaking Is About Making Choices. Preparation. Informing. Persuading. The Speaking Process: Thinking, Creating, and Speaking. Thinking Through Your Choices. Your Responsibilities (Chapter 2). Your Audience (Chapters 3, 4). Your Goals (Chapter 5). Creating Your First Speech. Information and Arguments (Chapters 6, 7). Research (Chapter 8). Organizing (Chapter 9). Finding the Words (Chapter 10). Giving Your First Speech. Delivering the Speech (Chapter 11). Overcoming Anxiety (Chapter 11). Presentation Aids (Chapter 12). Making Responsible Choices. Good Speeches Are the Result of Choices. Taking Responsibility Means Respecting the Audience.
2. Ethics and the Responsible Speaker.
Introduction: Why Ethics Matter in Public Speaking. Remix: Ethics and Effectiveness.
Ethical Pitfalls in Public Speaking. Deceptive Speech. Inappropriately Biased Speech. Remix: Bias, or, on Being Fair and Balanced. Poorly Reasoned Speech. Seven Principles of Ethical Public Speaking. Be Honest. Be Open. Be Generous. Be Balanced. Represent Evidence Responsibly. Take Appropriate Risks. Choose Engagement. How to Avoid Plagiarism. How to Create an Ethical Speech. Respect Your Audience. Remix: The Golden Rule. Respect Your Topic. Present Other Views and Treat Them Fairly. Avoid Fallacies and Prejudicial Appeals. Name Calling. Glittering Generalities. Inappropriate Testimonials. Plain-Folks Appeals. Card Stacking. Bandwagoning. Remix: Ethics and the Audience.
3. Understanding Audiences and Publics.
Introduction: Those People Sitting in Front of You. Audience Analysis. The Literal Audience: Demographics. Problems With the Demographic Approach.
The Rhetorical Audience. The "As" Test. From "Me" to "Us". Adapting Your Speech to Your Audience. Identify Common Interests. Make the Most of Shared Experience. Work from Common Premises. Be Directive. Remix: Dr. Martin Luther King Jr. and the Address to the March on Washington. Two Views of the Audience: Marketing vs. Engagement. Marketing. Engagement.
The Audience and the Public. Advancing the Public Conversation. Remix: Public or Publics. Our Responsibilities to Your Audience.
4. Becoming a Skilled Listener.
Introduction: Public Hearing and Listening. Types of Listening. Passive Listening. Active Listening. Critical Listening. The Ethics of Listening. Obstacles to Good Listening. Distractions. Your Mental Zone. Taking Good Notes. Remix: Taking Notes. Giving Constructive and Useful Feedback. Criticize Speeches, Not People. Be Specific. Focus on What Can Be Changed. Be Communication Sensitive.
Part II: CREATING A GREAT SPEECH.
5. Choosing a Topic and Purpose.
Introduction: Picking a Topic and Defining Your Purpose. A Strategy for Picking a Topic. What Interests You? What Will Interest Your Audience? What Is the Occasion? What Is Your Purpose? What Is Your Thesis? How to Find a Topic Among Your Interests. What Do You Already Know or Care About? What Do You Want to Know More About? Remix: Brainstorming. Brainstorming. Choosing One of Your Topic Ideas. How to Focus Your Topic for Your Audience. Geography or Location. Past, Present, or Future. Typical Audience Interests. Speaking Purposes and Speaking Situations. General Purposes of Speeches. Types of Speaking Situations. Time Constraints. The Thesis Statement: Putting Your Purpose Into Words.
6. Research.
Introduction: Becoming an Expert. Researching Responsibly. The Research Process. Figuring Out What You Already Know. Designing a Research Strategy. Deciding Where to Go. Making a Methodical Search. How to Conduct an Online Search. Creating Search Terms. Remi

About the Author

B.A., University of Redlands; Master of Divinity, Emory University; Ph.D., Northwestern University, Communication Studies. Rhetoric and Cultural Studies. Teaching and research interests include theories of the public and public discourse, public speaking, rhetorical theory, debate and deliberation, critical theory, and Cultural Studies. Dr. Lundberg also teaches the First Year Seminar "Think, Speak, Argue," which focuses on debate and public speaking skills as pedagogical tools and as critical components of democratic life. Dr. Lundberg's current research focuses on theories of the public as a social and discursive form, and on the animating principles for public discourses and identities. His book, Lacan in Public: Psychoanalysis and the Science of Rhetoric, University of Alabama Press (2012) works through the implications of Jacques Lacan's psychoanalysis for thinking the rhetorical character of publics as social formations and of the public discourses that circulate within them. He has also written a number pieces that unpack forms of discourse constituting specific publics, with special attention to the intersection between publics and religious discourse in Islam and Evangelical Christianity. At the level of specific practices of public discourse and pedagogy, Dr. Lundberg's work focuses on rhetorical theory, and on debate and public speaking as critical democratic forms. He has authored textbooks relating to rhetoric, public speaking, and public deliberation, including a Public Speaking textbook with Cengage Learning titled Public Speaking: Choices and Responsibility (2014) and The Essential Guide to Rhetoric (Bedford St. Martins, 2007). William Keith is a professor at the University of Wisconsin-Milwaukee, where he has supervised the public speaking course for more than ten years. He has taught public speaking for over 30 years at a variety of institutions, including the Universities of Pittsburgh and Louisville, Western Washington University, and Oregon State University. In addition to teaching a range of graduate and undergraduate courses in rhetoric, argument, and communication theory, he has written extensively about the history and significance of public speaking pedagogy in the U.S. context -- especially its connection to democracy and civic education -- for scholarly organizations as well as the Kettering Foundation and the World Bank.

Reviews

"I like that Chapter 1 focuses on community, ethics, and personal responsibility in public speaking. I think that many colleges include these ideas in their mission statements. This also gets at the reasons public speaking is such a powerful tool."

"The focus on the rhetorical audience is the largest help in this book toward helping students with appropriate topic selection and tailoring their word choice to the audience."