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Pure Life


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'That's right; we're talking too much about money and too little about love. Our friend Ivo Valkenburg combined both in his book Spirit in Finance. Very worth reading. ' Willem Middelkoop, author, journalist, entrepreneur & fund manager in News Flash Who are you still if you, as financial advisor, are almost bankrupt? That is what Ivo Valkenburg had to discover. This low point in his life earned him new insights. He now advocates the renewal of classical thought models in the financial sector and its practical applications. In his book ' Pure Life ' he writes about his ideal: an economy built on love. Bonnie van Doorn, CHANGE Magazine (Belgium) Valkenburg's latest book is an absolute must. Valkenburg goes in-depth to that oh-so-important value - or perhaps the most important value of all: love - in a way that touches the reader. And this value is so desperately needed in the financial world. Willem Vreeswijk, VVP Magazine for Financial Professionals (Netherlands) You don't expect from a financial expert who is active in business for 30 years, that he himself experiences a financial crisis. Yet it happened to the Ivo Valkenburg. Despite embarrassment, fear and frustration he continued onwards and began writing about money, love and forgiveness. His mission: a society of love where people, companies and organizations integrate love into their daily activities. His first book Spirit in Finance was theory, his recently published book Pure Life is practice. Daniella Sloots, Bliss Magazine (Belgium) In his book Pure Life Valkenburg shows how love can help man to rise above the world of duality. Duality is called dvaita in Hinduism. A-dvaita stands for non-duality. Love can help us to discover our true self, our Atman, in the language of Hinduism. "Where people innovate," Valkenburg argues, "also renewal and vitality will occur in companies and organisations. Classical organizational and business models, based on fear, control and rules are being exchanged, step by step, for new structures based on meaning, freedom and autonomy. " Rinus van Warven, Radio 5 (Netherlands) 'An absolute must read! He challenges the reader, on the basis of examples and questions, to turn inward in yourself and go to the core. Because it's all about that inner core. And that core is in us. ' Willem Vreeswijk, New Financial Magazine (Netherlands)

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