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Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in. * Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers' smartphones * This small guide is packed with the information you need to start using QR codes with your business * Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile-friendly content * Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future * Includes ten cool campaign ideas QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.
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Table of Contents

Introduction 1 Chapter 1: Understanding QR Codes 5 Chapter 2: Reading a QR Code 15 Chapter 3: Creating a QR Code 25 Chapter 4: Linking Your QR Code to Mobile-Friendly Content 39 Chapter 5: Making Sure Your QR Code Is Scanned 47 Chapter 6: Measuring Your Success with a Code-Management System 57 Chapter 7: Exploring Possible Uses for QR Codes 67 Chapter 8: Mitigating the Risks and Shortcomings of QR Codes 81 Chapter 9: Embracing a Readable Future 87 Chapter 10: Ten Practical Uses for QR Codes 95 Index 107

About the Author

Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish and grow relationships with donors and consumers. He writes the web's #1 cause marketing blog,?Selfishgiving.com, and is coauthor of Cause Marketing For Dummies.

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