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Introduction 1 Chapter 1: Understanding QR Codes 5 Chapter 2: Reading a QR Code 15 Chapter 3: Creating a QR Code 25 Chapter 4: Linking Your QR Code to Mobile-Friendly Content 39 Chapter 5: Making Sure Your QR Code Is Scanned 47 Chapter 6: Measuring Your Success with a Code-Management System 57 Chapter 7: Exploring Possible Uses for QR Codes 67 Chapter 8: Mitigating the Risks and Shortcomings of QR Codes 81 Chapter 9: Embracing a Readable Future 87 Chapter 10: Ten Practical Uses for QR Codes 95 Index 107
Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish and grow relationships with donors and consumers. He writes the web's #1 cause marketing blog,?Selfishgiving.com, and is coauthor of Cause Marketing For Dummies.