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A who's who of methodologists, this book introduces students to the big picture of qualitative research, teaching both the 'why' and the 'how to' of getting started, selecting a method and conducting research and data analysis. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. New to the fourth edition: * A streamlined structure to guide readers step-by-step through the research process * Substantial new section with 4 chapters on how to collect and analyse online data * A new chapter on reflexive ethnography * More hands-on advice on how to conduct research at every stage, making this a perfect field handbook * Updated reading lists provide a go-to guide to the literature and help improve citations The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project. Available with Perusall-an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
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Table of Contents

PART I: SETTING THE SCENEIntroducing Qualitative Research, David SilvermanAddressing Social Problems through Qualitative Research, Michael BloorResearch Ethics and Qualitative Research, Anne RyenPART II: INTERVIEWS AND FOCUS GROUPSThe `Inside' and the `Outside': Finding Realities in Interviews, Jody Miller and Barry GlassnerNarrative Practice and the Active Interview, James A. Holstein and Jaber F. GubriumAnalysing Focus Group Data, Sue WilkinsonPART III: ETHNOGRAPHYWhat Is Ethnography, Giampietro Gobo and Lukas MarciniakOrganizational Ethnography, Thomas Eberle and Christoph MaederPractising Reflexivity in Ethnography, Marie BuscattoPART IV: TEXTSAnalysing Documents through Fieldwork, Katarina JacobssonUsing Documents in Social Research, Lindsay PriorPART V: TALKDiscursive Psychology and the Study of Naturally Occurring Talk, Jonathan PotterConversation Analysis: Practices and Methods, John HeritagePART VI: EXPANDING TECHNOLOGIESInternet/Digital Research, Annette Markham and Simona StavrovaOnline Interviewing, Nalita James and Hugh BusherUsing Conversation Analysis and Discursive Psychology to Analyse Online Data, Joanne MeredithCritical Discourse Studies and Social Media Data, Johann W. Unger, Ruth Wodak and Majid KhosraviNikPART VII: VISUAL DATAVisual Inquiry: Issues and Developments, Michael EmmisonEmbodied Action: Video and the Analysis of Social Interaction, Christian HeathPART VIII: QUALITATIVE DATA ANALYSISSome Pragmatics of Qualitative Data Analysis, Tim RapleyConstructing Grounded Theory Analyses, Kathy Charmaz and Anthony BryantWhat's Different about Narrative Inquiry? Cases, Categories and Contexts, Catherine Kohler RiessmanSystematic Reviews and Qualitative Studies, Mary Dixon-WoodsSecondary Analysis of Qualitative Data, Libby BishopValidity in Qualitative Research, Anssi PerakylaWriting Qualitative Research: Practice, Genre and Audience, Amir Marvasti

About the Author

David Silverman is Visiting Professor in the Business School, University of Technology, Sydney, Emeritus Professor in the Sociology Department, Goldsmiths' College and Adjunct Professor in the School of Education, Queensland University of Technology. He has lived in London for most of his life, where he attended Christ's College Finchley and did a BSc (Economics) at the London School of Economics in the 1960s. Afterwards, he went to the USA for graduate work, obtaining an MA in the Sociology Department, University of California, Los Angeles. He returned to LSE to write a PhD on organization theory. This was published as The Theory of Organizations in 1970. Apart from brief spells teaching at UCLA, his main teaching career was at Goldsmiths College. His three major research projects were on decision making in the Personnel Department of the Greater London Council (Organizational Work, written with Jill Jones, 1975), paediatric outpatient clinics (Communication and Medical Practice, 1987) and HIV-test counselling (Discourses of Counselling, 1997). He pioneered a taught MA in Qualitative Research at Goldsmiths in 1985 and supervised around 30 successful PhD students. Since becoming Emeritus Professor in 1999, he has continued publishing methodology books. David regularly runs qualitative research workshops for five universities in Sydney and Brisbane. He has also run workshops for research students in Finland, Norway, Sweden, Denmark, France, Sri Lanka and Tanzania. Since 2000, he has done voluntary work with people with dementia. resident in an old people's home Besides all this, David's other interests include classical music, literary fiction, bridge, county cricket and spending time with his grandchildren.


Want to understand qualitative research? This is the must-have book for you. This 4th edition is unquestionably the very best work on qualitative research that I have read, with an expanded section on new technologies. I wholeheartedly recommend this book to students, researchers, policy makers and everyone with an interest in qualitative research. -- Susan Danby Silverman provides a welcome new edition to an accessibly written, coherently organised and comprehensive introduction to qualitative research. It is an interesting and informative read with clear and concise explanations and is an essential for researchers using qualitative methods and analysing data. -- Gareth Addidle This book contains everything that a qualitative researcher needs to know and a quantitative researcher needs to learn. Written by the world-renowned authorities in their fields, this edition covers all issues relevant to qualitative research, from choosing the research topic through fieldwork techniques, analytical approaches, and the ways to write it all up. -- Barbara Czarniawska Many years of teaching how to do qualitative research to management and social science research students means that I always recommend David Silverman's Qualitative Research as the the go to text. It is simply the best. -- Stewart Clegg A comprehensive book that enables the reader to easily understand the principles of qualitative research. David Silverman's books have been indispensable throughout my own research - brilliant! -- Louise Lawson

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