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Rap Capital: An Atlanta Story


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About the Author

Joe Coscarelli is a culture reporter for The New York Times with a focus on music. His video series Diary of a Song pulls back the curtain on how hit songs and emerging artists are discovered, made, and marketed, emphasizing craft and colorful personalities, from Lil Nas X to Taylor Swift. He has also investigated the mysterious life and business of Britney Spears, sexual misconduct in the music industry, and the unexpected deaths of Prince and David Bowie. He previously worked at New York magazine and The Village Voice. Rap Capital is his first book.   


"You either go hard or go home. Joe Coscarelli, a seasoned music journalist at The New York Times, has opted for the former. And the world of music criticism is better for it."--The New York Times 

"Rap Capital offers a look at a music world in a time of uncertainty, taking vivid note of new avenues for old forms of exploitation."--The Atlantic

"This impassioned tribute to an overlooked pillar of music is spectacular."--Publishers Weekly, *starred review*

"Coscarelli’s study on trap music contributes an important volume to the cannon of musical journalism."--AJC

"Coscarelli’s book is the ideal vehicle to acknowledge Atlanta’s influence on modern-day storytelling through trap and rap music."--Library Journal, *starred review*

“You’ll be dining out on the book for a week. Telling all the incredible stories to your friends. Atlanta is hiding in plain sight, still most people don’t see it. But if you read Rap Capital, you will.” --Bob Lefsetz, Lefsetz Letter

"Coscarelli was embedded in the Atlanta scene for several years, making his "storytelling feel both historic and immediate as it places the reader right there with him. Fans of behind-the-music stories will be glued to the page."--Booklist 

“Rap Capital is not only a vivid snapshot of the current seat of cultural power, but about capital itself: how wealth, or the lack of it, starves a community; how the lure of it shapes a culture; and who gets all that money in the end. Joe Coscarelli reports from rooms and spaces few journalists have entered, telling Atlanta’s stories deeply." —DAN CHARNAS, author of Dilla Time: The Life and Afterlife of J Dilla and The Big Payback: The History of the Business of Hip-Hop

“A great American underdog story, full of memorable characters and extraordinary plot twists. Coscarelli is a tireless reporter and a thoughtful guide—this book is required reading for anyone who has ever wondered how, exactly, Atlanta hip-hop took over the world.” —KELEFA SANNEH, author of Major Labels: A History of Popular Music in Seven Genres 

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