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Raving Fans

By Ken Blanchard

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Format: Hardcover, 160 pages
Published In: United Kingdom, 01 January 1996
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day -- in an extraordinary new business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. "Raving Fans" is written in the parable style of "The One Minute Manager" and uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature -- not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. "Raving Fans" includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace -- and turn their customers into raving, spending fans.
EAN: 9780688123161
ISBN: 0688123163
Publisher: Pfeiffer Wiley
Dimensions: 21.29 x 14.66 x 1.65 centimetres (0.59 kg)
Age Range: 15+ years
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1 review(s)
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Jody on
 
This is an easy read book. Is it any good, yes! The story line is a little far fetched, but if you work in a retail base and want some inspiration then this book poses some good questions to get your own business on track and start creating your own raving fans. ( think back to the last time you got amazing service ... )

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