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The Reader's Brain
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Table of Contents

1. So much advice, so much lousy writing; 2. The new science of writing; 3. Choosing words and structuring sentences: the first C: clarity; 4. Putting sentences together: the second C: continuity; 5. Organizing paragraphs and documents: the third C: coherence; 6. Maximizing efficiency: the fourth C: concision; 7. Making music with words: the fifth C: cadence; Supplement: everything you ever wanted to know about grammar, punctuation, and usage - and never learned.

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About the Author

Yellowlees Douglas is Associate Professor of Management Communication at the University of Florida.

Reviews

'There is a lot to like in this book, not least the pragmatic examples, acerbic humor, and insights into why some writing is impenetrable.' Vint Cerf, internet pioneer and Vice President, Google 'Be warned: if you read this book, you'll see how flawed your writing is. But take heart too, because if you follow Douglas' advice, those flaws will start to disappear. Her bracing, mordant and lucid words show that good writing is a skill you can learn - and that the best way to do it is not to defer to grammarians and style gurus but to understand what goes on in the mind of the reader. In other words, you should write to be read. This book offers some of the best advice on writing that I have seen, whether you are writing a legal document or an email to your mother.' Philip Ball, science writer and author of The Music Instinct 'This book is desperately needed across great swaths of corporate America and should be taught at every level from K-12 to graduate schools.' Andrew Hargadon, Soderquist Chair in Entrepreneurship, Graduate School of Management, University of California, Davis

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