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Real Communication


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Table of Contents

The real Ral ix Really big thanks xi Introduction xiii Part I: Why you need to get REAL now 1 1 Decline in trust 5 2 Evolution of expectations 17 3 Rise of jargon 27 4 Addiction to acronyms 43 Part II: How we get Real Engagement 53 5 Communicate concisely 57 6 Share personal stories 69 7 Visualise information 79 8 Deliver your content with impact 93 Part III: How we practise Authentic Leadership 109 9 Use real words 113 10 Deal with what's real 123 11 Show what's real to you 137 12 Know what's real for others 151 Conclusion 161 Are you ready to get REAL? 163 Index 165 Gratitude 173

About the Author

GABRIELLE DOLAN is a global thought leader on authentic leadership and business storytelling. She is a highly sought after international keynote speaker and trainer, and the founder of Jargon Free Fridays ( She is also the author of five business books including Stories for Work: The Essential Guide to Business Storytelling and Ignite: Real Leadership, Real Talk, Real Results.

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