Well before Perez Hilton (the Miami-born Mario Lavandeira) grew his website, PerezHilton.com, into a Tinseltown franchise raking in 9 million page views a day, the self-proclaimed Queen of All Media knew exactly how Hollywood was changing. If you used to need an actual talent acting, singing, playing a sport in order to make it big, now you could become famous for being famous, and doing absolutely nothing at all. And anyone can do it; in other words, you too can be a Hilton! Jared Shapiro is the News and Entertainment Director at "Life & Style Weekly," and author of "Going Corporate: Moving Up Without Screwing Up." He has appeared on VH1, Entertainment Tonight, E!, and Inside Edition."