Professor Dr. Peter Zec, born 1956, is an international wel--known design expert. He is the founder and CEO of Red Dot. He has been active for over 25 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Brand & Communication Design. He has published the following books among others: Informationsdesign (1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Hall of Fame. Companies Searching for Excellence in Design (2003; 2007), Return on Ideas - Better by Design (2006), Who's Who in Design (2003; 2007), The Design Value - a Strategy for Business Success (2010), Homo Ex Data - The Natural of the Artificial (2018), The Form of Simplicity - Good Design for a better Quality of Life (2018), as well as The Form of Success (2018).