Creating the Cultural Ideal: Hollywood and the Fashion Industry

We Must, We Must, We Must Increase Our Bust’: Uplifting the Feminine Breast

The Longer the Belt Line, the Shorter the Life’: Insurance Companies and Doctors Weigh In

Re-Shaping America: The Reducing Neurosis

What Men Want: Men’s Magazines and the Girl-Next-Door

Big and) Black is Beautiful: Body Image and Expanded Beauty Ideals

Not Over ‘Til the Fat Lady Sings: Fighting Fat Stigma

About the Author

Elizabeth M. Matelski is Assistant Professor of History at Endicott College, USA.

Reviews

"Matelski offers a useful comparative study of bodily norms in postwar America. She looks at and beyond white women's culture to show how ideals shifted in representations in men's magazines and black periodicals, revealing competing understandings of beauty in this time period." - Jenny Ellison, Curator of Sport and Leisure, Canadian Museum of History and Co-editor of Obesity in Canada: Critical Perspectives

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Table of Contents

About the Author

Reviews