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Reinvent Your Business Model


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About the Author

Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award-winning "Reinventing Your Business Model" in Harvard Business Review. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.Author social media/website info:,,


Advance Praise for Reinvent Your Business Model:Clay Christensen--
"With Reinvent Your Business Model, Mark Johnson has equipped a new generation of innovators with the insights and the tools that they need to seize the white spaces where the greatest opportunities lie."Alex Gorsky, Chairman and CEO, Johnson & Johnson--
"Why can't powerful, well-financed companies be as innovative as nimble startups? With Johnson's book they can-it's a realistic playbook that shows us how to get out of our own way and become as good at breakthrough innovation as we are at sustaining the core."Admiral James Stavridis, US Navy--
"Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!"J. W. Marriott Jr., Chairman and CEO, Marriott International--
"It's not enough to create new products or services--your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that--taking the fear out of venturing into the unknown and opening up new territories of opportunity."Victor K. Fung, Group Chairman, Fung Group--
"The speed at which today's economy is changing has drastically raised the importance of game-changing transformation. Reinvent Your Business Model is an important guide for business leaders seeking to understand how companies manage constant change while identifying and capitalizing on new ideas to stay ahead."Scott Cook, founder and Chairman, Executive Committee, Intuit--
"Can a young company make the Fortune 500 list? Business model innovation is now the most proven route, and Reinvent Your Business Model is the bible on how your firm can do it."Reed Hastings, founder and CEO, Netflix--
"Companies that introduce new business models to their industry are able to take advantage of enormous opportunities. In Reinvent Your Business Model, Johnson gives businesses the critical tools they need to develop new ways of bringing value to customers--and to make those opportunities a reality."

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