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Relationship Marketing


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Table of Contents

  • Part I - Relationships
  • Chapter 1 - 100 Years of Marketing
  • Chapter 2 -Relationships in Marketing
  • Chapter 3 - Relationships
  • Chapter 4 - Relationship economics
  • Chapter 5- Strategy continuum
  • Chapter 6 - Relationship drivers
  • Chapter 7 - Customer partnerships
  • Chapter 8 - Internal partnerships
  • Chapter 9- Supplier partnerships
  • Chapter 10 - External Partnerships
  • Chapter 11 - Relationship technology
  • Chapter 13 - Conceptual Developments

About the Author

John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

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