About the Author

ALFREDO MARCANTONIO was Advertising Manager of Volkswagen GB during the early seventies. Inspired by DDB's work on the account, he left to be a copywriter in 1974 and has since worked on many of Britain's most popular advertising campaigns. DAVID ABBOTT began his career as a copywriter at DDB and later went on to found AMV BBDO, which is regarded as one of the most creative agencies in the world. In 2001 he was inducted into the highly prestigious US Creative Hall of Fame. JOHN O'DRISCOLL joined DDB as an art director in 1967 where, together with his writer Dave Brown, he created several of the British Volkswagen ads that appear in this book.