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Introduction Ellen Seiter, Hans Borchers, Gabriele Kreutzner, and Eva-Maria Warth 1. Changing Paradigms in Audience Studies David Morley 2. Bursting Bubbles: "Soap Opera," Audiences, and the Limits of Genre Robert C. Allen 3. Moments of Television: Neither the Text not the Audience John Fiske 4. Live Television and its Audiences: Challenges of Media Reality Claus-Dieter Rath 5. Wanted: Audiences. On the Politics of Empirical Audience Studies Ien Ang 6. Text and Audience Charlotte Brunsdon 7. Out of The Mainstream: Sexual Minorities and the Mass Media Larry Gross 8. Soap Operas at Work Dorothy Hobson 9. The Media in Everyday Family Life: Some Biographical and Typological Aspects Jan-Uwe Rogge 10. Approaching the Audience: The Elderly John Tulloch 11. On the Critical Abilities of Television Viewers Tamar Liebes and Elihu Katz 12. "Don't Treat Us Like We're So Stupid and Naive: Towards an Ethnography of Soap Opera Viewers Ellen Seiter, Hans Borchers, Gabriele Kreutzner, and Eva-Maria Warth

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