Australasia's Biggest Online Store

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

The Remote Control in the New Age of Television
By

Rating
Product Description
Product Details

Promotional Information

The first book of state-of-the-art research combining survey measurements with recorded observations of viewing behavior, and analysis of the program sources accessed during grazing, experimental studies of remote control use, and historical and critical analyses.

Table of Contents

Preface Overview and Developmental Perspectives The Remote Control Device: An Overlooked Technology by James R. Walker and Robert V. Bellamy, Jr. At the Touch of a Button: A Brief History of Remote Control Devices by Louise Benjamin From Gadget to Necessity: The Diffusion of Remote Control Technology by Bruce C. Klopfenstein Individual RCD Use Measuring RCD Use: Method Matters by Nancy C. Cornwell, Shu-Ling Everett, Stephen E. Everett, Sandra Moriarty, Joseph A. Russomanno, Michael Tracey, and Roger Trager Surveillance and Cluster Viewing: Foraging through the RCD Experience by Paul J. Traudt Remote Control Devices in Television Program Selection: Experimental Evidence by Jennings Bryant and Steven C. Rockwell Future Zap: Next Generation Smart Remotes by Carrie Heeter, Kak Yoon and James Sampson Antecedents of Remote Control Use: Gratifications and Psychological Dimensions The Gratifications of Grazing: Adult Motivations for Remote Control Use by James R. Walker, Robert V. Bellamy, Jr., and Paul J. Traudt Is the Remote Control Device a Toy or Tool? Exploring the Need for Activation, Desire for Control, and Technological Affinity in the Dynamic of RCD Use by Lawrence A. Wenner and Maryann O'Reilly Dennehy Group Viewing in Remote Control Use: Family and Gender Issues "OK, Where's the Remote?" Children, Families and Remote Control Devices by Kathy A. Krendl, Cathyrn Troiano, Robert Dawson, and Ginger Clark Domination of the Remote Control during Family Viewing by Gary Copeland and Karla Schweitzer Gender Differences in Remote Control Use by Elizabeth M. Perse and Douglas A. Ferguson The Impact of Remote Control Devices on Media Industries The RCD's Impact on Television Programming and Promotion by Susan Tyler Eastman and Jeffrey Neal-Lunsford Remote Control Devices and the Political Economy of a Changing Television Industry by Robert V. Bellamy, Jr. Critical Perspectives on the Remote Control Remote Control: Mythic Reflections by David Lavery Technoromancing the Clicker by Bruce E. Gronbeck References Index

About the Author

JAMES R. WALKER is Associate Professor of Communication at Memphis State University. His research interests include studies of media audiences, and the impact of developing technologies on telecommunications industries. His work has appeared in such publications as Journal of Broadcasting and Electronic Media and Journalism Quarterly. ROBERT V. BELLAMY, JR. is Associate Professor of Communication at Duquesne University. His research interests include media programming, sports and media, and technological changes in media. He has published articles in the Journal of Communication, Journal of Broadcasting and Electronic Media, and Journalism Quarterly, among others.

Reviews

"The evolution of this small device as an interface of the technology that produced cable TV and the VCR is well presented, as are the statistics verifying its rapid and complete penetration into American TV households. The final three chapters, whose authors thoughtfully analyze the role of the remote in the larger of the political economics of the TV industry, along with Americans' infatuation with technology, and television's ability to confound fiction and reality, are provocative and indicative of where we should look for effects."-Choice ." . . . This is a highly useful collection on a topic everyone lives with but few have yet analyzed."-Communications Booknotes ?. . . . This is a highly useful collection on a topic everyone lives with but few have yet analyzed.?-Communications Booknotes ?The evolution of this small device as an interface of the technology that produced cable TV and the VCR is well presented, as are the statistics verifying its rapid and complete penetration into American TV households. The final three chapters, whose authors thoughtfully analyze the role of the remote in the larger of the political economics of the TV industry, along with Americans' infatuation with technology, and television's ability to confound fiction and reality, are provocative and indicative of where we should look for effects.?-Choice

Ask a Question About this Product More...
Write your question below:
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Remote Control in the New Age of Television on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top