Table of Contents

Series Editor's Foreword
Acknowledgments
Introduction
1. The Voluntary Propagandists
2. Americans and Their Mass media in 1945
3. Test Patterns: Television Comes to America, 1945-1955
4. The War for Attention: Responding to Television, 1947-1958
5. Evenings of Avoidance: Television in the 1960s
6. Competing for the Marginal: Television's Rivals, 1958-1970
7. Network Television Triumphant, 1970-1981
8. The Babel Builders: Televison's Rivals, 1970-1990
9. The Shrinking Mass: Television and Mass Culture in the 1980s
10. No Coutervailing Motives, 1991-1996
Bibliographical Essay
Index

About the Author

James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include Henry R. Luce and the Rise of the American News Media (Johns Hopkins University Press, 2001).

Reviews

We need books like James L. Baughman's The Republic of Mass Culture. -- Mike Conway Journalism History A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics. -- Megan Mullen Technology and Culture