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Research Methods for Business Students


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Table of Contents

  • 1 Business and management research, reflective diaries and the purpose of this book
  • 2 Choosing a research topic and developing your research proposal
  • 3 Critically reviewing the literature
  • 4 Understanding research philosophy and approaches to theory development
  • 5 Formulating the research design
  • 6 Negotiating access and research ethics
  • 7 Selecting samples
  • 8 Utilising secondary data
  • 9 Collecting data through observation
  • 10 Collecting primary data using research interviews and research diaries
  • 11 Collecting primary data using questionnaires
  • 12 Analysing data quantitatively
  • 13 Analysing data qualitatively
  • 14 Writing and presenting your project report
  • Bibliography
  • Appendices
  • Glossary
  • Index

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