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Research Methods for Business


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Table of Contents

Chapter 1. Introduction to Research. Chapter 2. Scientific Investigation. Chapter 3. Technology and Business Research. Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development. Chapter 6. The Research Process: Step 6: Elements of Research Design. Chapter 7. Experimental Designs. Chapter 8. Measurement of Variables: Operational Definition and Scales. Chapter 9. Measurement: Scaling, Reliability, Validity. Chapter 10. Data Collection Methods. Chapter 11. Sampling. Chapter 12. Data Analysis and Interpretation. Chapter 13. The Research Report. Chapter 14. Managerial Decision Making and Research. Module: A Refresher on Some Statistical Terms and Tests. A Final Note to the Student. Glossary of Terms. References. Statistical Tables. Index.

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