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Research Methods for Media and Communications
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New or Used: $30.00
New or Used: $30.00

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Table of Contents

PART 1 - General Introduction1. The Research Process2. Theoretical Paradigms and Concepts3. From Choosing a Topic to Writing a Scholarly Report4. Writing Research Reports for Non-Academic Settings5. Research Ethics in Media and Communication6. Sampling7. Measurement PART 2 - Research Approaches - Quantitative8. Survey Research9. Content Analysis PART 3 - Research Approaches - Qualitative10. Research Interviewing 11. Focus Groups12. Field Studies PART 4 - Other Research Approaches13. Case Study Research14. Textual Analysis PART 5 - Analysis of Qualitative & Quantitative Data15. Analysing Data

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