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Research and Design for Fashion
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Table of Contents

1 Research what and why? What is a brief?; What should research contain?; Who are you designing for?; Exercise 1: Brainstorming; Interview: Malene Oddershede Bach; Interview: Paul Rawson 2 Choosing what to research; Choosing a theme; What are primary sources?; What are secondary sources?; Sources of inspiration; Exercise 2: Using primary and secondary research sources; Exercise 3: Trends; Exercise 4: Recycled garment manipulation; Interview: Dr. Noki; Interview: Christopher Raeburn 3 Compiling your research; The sketchbook; Techniques for drawing; Collage; Juxtaposition and deconstruction; Cross-referencing; Analysis of research; Focus on key elements; Exercise 5: Focus research pages; Moodboards; Sketchbook examples; Interview: Marchesa; Interview: Nigel Luck 4 Designing from your research; Bridging the gap; Exercise 6: Collaging your research onto figures; Model and drape; Photomontage with drapery; Design development elements; Exercise 7: Working with the color wheel; Exercise 8: Color analysis; Market levels in fashion; Exercise 9: Design development; Refinement of individual garments; Exercise 10: Design development, part 2; Selecting ideas to form a collection; Interview: WGSN; Interview: Alan Oakes; Interview: Study NY 5 Communicating your ideas; Drawing for design; Templates; Exercise 11: Creating a design development six-figure template; Illustrating with collage; Art materials; Illustration; Technical drawings, specs, working drawings; Exercise 12: Technical drawing by hand; Layout and composition Beyond the drawing board; Interview: ThreeASFOUR; Interview: Shelley Fox Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits

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Research is fundamental to the success of any fashion-related project and in this updated and expanded edition of this bestselling text, readers explore the fundamentals of what research is and crucially where to find inspiration.

About the Author

Simon Seivewright exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon ran the successful Fashion degree at Northbrook College, UK. Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.

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