COVID-19 Response at

Read what we're doing...

Retail Marketing


Product Description
Product Details

Table of Contents

Part A - The Context of Retailing, Ch1 - An introduction to retailing, Ch 2 - Retail strategy, branding and innovation, Ch 3 - Market sensing and understanding, Part B - Designing the Retail Mix, Ch 4 - Merchandising, Ch 5 - Store design, Ch 6 - Location, Ch 7 - Retail promotion, Ch 8 - Retail pricing, Ch 9 - Retail selling and customer service, Part C - Implementation, Ch 10 - Retail operations, performance management and support systems, Part D - Retail Opportunities and Challenges, Ch 11 - Retail innovation and sustainable retailing

About the Author

Dr Dale Miller PhD Newcastle, MBA South Australia, B App Sc (OccThy) LaTrobe is one of Australia's leading retailing academics, particularly in retail innovation and branding, retail history and archival research. She lectures in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, and marketing channels and retail supply chains in the Department of Marketing, Griffith University in Queensland. Her research focuses on retail and distribution innovation and branding, cross-cultural retailing, branding communities and retail business history, and has been published in various international scholarly journals. Dale has authored and co-authored books, book chapters and case studies.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Sales » General
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Retail Marketing: A Branding and Innovation Approach on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top