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Retail Marketing
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Table of Contents

Part A - The Context of Retailing, Ch1 - An introduction to retailing, Ch 2 - Retail strategy, branding and innovation, Ch 3 - Market sensing and understanding, Part B - Designing the Retail Mix, Ch 4 - Merchandising, Ch 5 - Store design, Ch 6 - Location, Ch 7 - Retail promotion, Ch 8 - Retail pricing, Ch 9 - Retail selling and customer service, Part C - Implementation, Ch 10 - Retail operations, performance management and support systems, Part D - Retail Opportunities and Challenges, Ch 11 - Retail innovation and sustainable retailing

About the Author

Dr Dale Miller PhD Newcastle, MBA South Australia, B App Sc (OccThy) LaTrobe is one of Australia's leading retailing academics, particularly in retail innovation and branding, retail history and archival research. She lectures in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, and marketing channels and retail supply chains in the Department of Marketing, Griffith University in Queensland. Her research focuses on retail and distribution innovation and branding, cross-cultural retailing, branding communities and retail business history, and has been published in various international scholarly journals. Dale has authored and co-authored books, book chapters and case studies.

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