Preface Acknowledgments Department Stores: Dinosaurs and Champions Mass Retailers: Gone Are the Days The Old Five and Dime: An Endangered Species Supermarkets: Competitive Victims Discounters: Challengers and Warriors Specialty Clothing Stories: Battling the Giants Home Improvement Centers: A New Powerhouse Hamburgers: Gold in Those Hills Hotels: Adventures in Lifestyle Market Segmentation Credit Cards: The Plastic Wars In-Home Shopping: Retailing without Walls Selected Bibliography Index
RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania. He is the author of Lifestyle Market Segmentation (Praeger, 1991), Marketing to Changing Consumer Markets (Praeger, 1983), and Marketing Channels and Strategies, Second Edition (1980). Michman has also been a member of the editorial boards of The Journal of Consumer Marketing, The Journal of Business and Industrial Marketing, and The Akron Business and Economic Review.ALAN J. GRECO was Associate Professor of Marketing, School of Business and Economics, North Carolina A&T State University in Greensboro, N.C. He has taught in entrepreneurship workshops and in traditional and executive M.B.A. programs as well as at the undergraduate level. He has held faculty positions at Winthrop University, the University of North Carolina at Charlotte, and the University of Alabama in Birmingham.
"This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students."-Journal of Consumer Marketing ?This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students.?-Journal of Consumer Marketing