Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

Retailing Triumphs and Blunders
By

Rating
Product Details

Table of Contents

Preface Acknowledgments Department Stores: Dinosaurs and Champions Mass Retailers: Gone Are the Days The Old Five and Dime: An Endangered Species Supermarkets: Competitive Victims Discounters: Challengers and Warriors Specialty Clothing Stories: Battling the Giants Home Improvement Centers: A New Powerhouse Hamburgers: Gold in Those Hills Hotels: Adventures in Lifestyle Market Segmentation Credit Cards: The Plastic Wars In-Home Shopping: Retailing without Walls Selected Bibliography Index

About the Author

RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania. He is the author of Lifestyle Market Segmentation (Praeger, 1991), Marketing to Changing Consumer Markets (Praeger, 1983), and Marketing Channels and Strategies, Second Edition (1980). Michman has also been a member of the editorial boards of The Journal of Consumer Marketing, The Journal of Business and Industrial Marketing, and The Akron Business and Economic Review. ALAN J. GRECO was Associate Professor of Marketing, School of Business and Economics, North Carolina A&T State University in Greensboro, N.C. He has taught in entrepreneurship workshops and in traditional and executive M.B.A. programs as well as at the undergraduate level. He has held faculty positions at Winthrop University, the University of North Carolina at Charlotte, and the University of Alabama in Birmingham.

Reviews

"This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students."-Journal of Consumer Marketing ?This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students.?-Journal of Consumer Marketing

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Sales » General
Home » Books » Business » Marketing » General
Home » Books » Business » Industries » General
Home » Books » Business » Industries » Retailing
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top