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Retailing in the Twenty-first Century


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Table of Contents

Contents: -- Introduction to Retailing -- Retailing from Its Early Days to the Present -- Brick-and Mortar Retailing -- Off-Site Retailing: E-tailing, Catalogues and Home-Shopping Networks -- The Globalization of Retailing -- Identification, Analysis, and Research of Consumer Groups -- Multiculturism in Retailing -- The Role of Ethics in the Retail Environment -- Going Green -- Management and Operational Controls -- Human Resources Management -- Loss Prevention -- Logistical Merchandise Distribution -- Retail Environments -- Location Analysis and Selection -- Designing the Facility -- Buying and Merchandising -- Buying Domestically and Abroad -- Private Labeling and -- Product Development -- The Concepts and Mathematics of -- Merchandise Pricing -- Promotion and Customer Service -- Advertising and Promotion -- Visual Merchandising -- Customer Service

About the Author

Jay Diamond is Professor Emeritus at Nassau Community College. He served as the chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the Sate University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. He has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Sheri Litt chairs the Retailing Program at Florida Community College in Jacksonville.

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