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Rethink
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Think you know a good idea when you see one? Think again.

About the Author

Steven Poole is the award-winning author of four critically acclaimed works of non-fiction- Trigger Happy, Unspeak, You Aren't What You Eat, and Who Touched Base In My Thought Shower? He has written widely on ideas, culture, language, and society for the Guardian, the New Statesman, the Times Literary Supplement, the Wall Street Journal, and many other publications.

Reviews

Entertaining and important ... Elegantly written and full of surprises * Daily Telegraph *
Clever and entertaining ... when it comes to describing a complex idea clearly, Poole is one of the best writers around. * Sunday Times *
Always entertaining and often eye-opening * Financial Times *
Fascinating ... Poole confirms his standing as one of our liveliest and most thought-provoking writers on science and technology. * Spectator *
Steven Poole's book is full of fascinating stories ... It's a treasure trove for people who like to begin stories with "Did you know that...?" * The Times *

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