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Rethinking Competitive Advantage
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A revelatory guide to getting ahead in the age of big tech, from the bestselling author of Execution

About the Author

'One of the world's most renowned management consultants and authors.' Fast Company Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world's most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.

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