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The Right Decision Every Time


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Table of Contents

Acknowledgments.About the Author.Introduction.1. The Key to Mastering Decisions.2. The Clarity State-Mental Focus Redefined.3. Five Hurdles to Clarity.4. How Do You Make Decisions? Overview of a CEO-Tested Process.5. You Too Can Reach Clarity at Will!-How to Attain the Clarity State.6. No Aim, No Game-How to Achieve Clarity of Objective.7. Escaping Handcuffs-How to Achieve Clarity of Constraints.8. Balancing Mind and Body-How to Learn from Your Emotional Cues.9. Pick a Fight!-How to Get the Most Out of Clashing Opinions.10. Everything Is Relative!-Why the Right Frame Is Critical.11. Becoming a Frame Artist-How to Master Clarity of Perspective.12. Bull's-eye!-How to Align with the Right Outcome.13. Voila!-How to Put It All Together.Appendix A. Clarity State Decision-Making Technique-A Summary.Appendix B. Additional Tips on Reducing Decision Complexity.References.Index.

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Drawing on her breakthrough research with 115 CEOs, Luda Kopeikina offers practical, proven techniques for structuring decisions, achieving clarity about the real issues involved, and using that clarity to improve the quality of every decision you make. Kopeikina begins by defining clarity in decision-making, identifying five root causes for decision difficulty, and introducing the "Clarity State": that singular moment of focus where things fall into place, and solutions become obvious. Next, she introduces a set of powerful techniques for overcoming decision difficulties, stripping away decision complexity, and achieving the Clarity State. Kopeikina concludes with a detailed case study tracing how real executives use these techniques to make crucial strategic decisions.

About the Author

Luda Kopeikina is a Visiting Scholar at the MIT Sloan School of Management and CEO of Noventra Corporation, an innovation commercialization firm. Ms. Kopeikina spent six years at General Electric in various vice presidential positions, where she had an opportunity to work with Jack Welch and observe his methods in action. Later, she was President and CEO of Celerity Solutions, Inc., a publicly traded company. Under her leadership, the company executed a complete turnaround in two years and grew six-fold. Interactive Week's 1998 Executive Worth Survey ranked Ms. Kopeikina within the top 20 CEOs of U.S. high-tech public companies for her performance and total return to shareholders. Ms. Kopeikina is an entrepreneur who started two successful companies. She enjoys working with entrepreneurs and helping businesses prosper. She is a Chairman of MIT Enterprise Forum of South Florida, a nonprofit organization that promotes entrepreneurship. She also serves on the Board of Directors of several companies. Ms. Kopeikina holds a master's degree from MIT's Sloan School of Management as a Sloan Fellow. She also holds a master's degree in computer science from St. Petersburg University, Russia, where she completed a Ph.D. thesis in computer science. A(c) Copyright Pearson Education. All rights reserved.

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