Table of Contents

Lists of Tables and Figures

Acknowledgments

Abbreviations

Introduction: Revisiting the Genealogy of Consumer Capitalism Through Liminality

Part I: On the Threshold of a New Era: Making Way for Modernity

1. A New Economic Life

2. Souls in Transition

Part II: Making the Consumer City: The Theatricalization Of Urban Life

3. The Chicago World’s Fair Of 1893 And the Urban Ideal

4. The City as Spectacle

5. The Presentation of Self in Urban Daily Life

Part III: The Genesis of The Consumer: ‘Image-Making’ And the Production of Desire

6. The Personality of Business

7. The New Basis of Civilization

8. Subjects of Desire

Part IV: Marketing Professionalism: The Engine of Consumer Capitalism and Its Lasting Effect

9. Marketing Plan and Consumer Research

10. Relationship Marketing and The Experience Economy

11. Planned Obsolescence and The Consumption Engineer

Concluding Remarks

Bibliography

Index

About the Author

Cesare Silla is Postdoctoral Research Fellow in the Department of Sociology at Catholic University of Milan.

Reviews

"The focus on the historicity of the consumer subjectivity and its specificity as a type (and relatedly that of consumer capitalism) is what sets Silla’s study apart from much of the existing work on the history of consumption. [...] I would recommend the book to all interested in the history of consumption and marketing, whether they are beginners or advanced scholars. In particular, the book would be of value to scholars with interest in the concept of liminality. Silla demonstrates the value of this notion well in illuminating the aspects often obfuscated in the historical works due to the tendency to focus on periodisation and/or specific periods, rather than the in-between phases in their accounts. Also, Silla does a particularly fine job in explaining how to do a genealogical study. And finally, the volume would serve as a valuable reference for those interested in a more sociologically informed understanding of the current marketing practices and consumption phenomena." - Olga Kravets, Rassegna Italiana di Sociologia