A review of the existing literature on music in television commercials; A quantitative survey of the extent of music in commercials; A model for analysing the interaction of music and image; An analysis of a jingle; A comparison between music videos and commercials; The textual, contextual and intertextual properties of music used for commercial purposes; The hidden promotion of musical products in television programs; The use of music for promoting television programs and channels; The characteristics of music in radio advertising; The characteristics of music in Internet advertising; The use of music for stimulating sales in shops; The production of music for advertising and sound branding; The ontology of music in films.
Jakob Munk Hojte is post.doc. and research assistant at the Danish National Research FoundationAes Centre for Black Sea Studies.
"...brings a new dimension to the study of Roman portraiture..." -- Elizabeth Bartman, BMCR, 2006. "...a bold inter-disciplinary study that enlists a rich and largely untapped source of evidence for the study of imperial portraints." -- C.H. Hallett, Journal of Roman Studies, 127, 2007.