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The Routledge Handbook of Multimodal Analysis


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Table of Contents

1. Introduction: What is Multimodality? Carey Jewitt 2. Multimodal Data Collection and Transcription Rosie Flewit and Regine Hampel 3. What is Mode? Gunther Kress 4. Materiality and Meaning: A Social Semiotic Approach Theo van Leeuwen 5. Multimodality and Language: A Retrospective and Prospective View Ron Scollon and Suzie Wong Scollon 6. Modal Density and Modal Configurations Sigrid Norris 7. Transduction and Transformation Pippa Stein 8. Multimodality, Identity, and Time Jay Lemke 9. Technology and Sites of Display Rodney Jones 10. Historical Changes in Semiotic Signs Kay O'Halloran 11. Conceptions of Literacy Len Unsworth 12. Culture and Multimodality Kevin Leander


'The Handbook of Multimodal Analysis is more than just the definitive source on multimodality - the ways in which communication goes well beyond words. With the right people writing about the right topics, it will be viewed as a seminal event in the formation of this new interdisciplinary field of study.' - James Paul Gee, Mary Lou Fulton Presidential Professor of Literacy Studies 'My concern is that there is a serious chance that this handbook, the first of its kind, will be unproblematically used as ...well, a handbook, in courses that have "multimodality" in their title--and I predict that their number will rapidly grow...The Routledge Handbook of Multimodal Analysis provides much tasty food for thought and shows that useful tools and promising approaches are being developed. But more than anything else it makes clear the need for further subdivision of work, for systematic rigour, and for many, many more corpus-based case studies.' Charles Forceville, Journal of Pragmatics

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