Part I: Foundations Chapter 1. Globalization and Online Audiences - David Rowe & Brett Hutchins Chapter 2. Fandom Differences between Traditional/New Media - Walter Gantz & Nicky Lewis Chapter 3. Social Media, Sport, and Democratic Discourse: A Rhetorical Invitation - Michael L. Butterworth Chapter 4. The Political Economy of Sports and New Media - Thomas Corrigan Chapter 5. Foucault and the New Sport Media - Pirkko Markula Chapter 6. Soccer and Social Media: Sport Media in the City of the Instant - Steve Redhead Chapter 7. The CyberSport Nexus - Andy Miah Part II: Sports/Media Producers Chapter 8. The Evolution from Print to Online Platforms for Sports Journalism - Pamela Laucella Chapter 9. Changing Role of Sports Media Producers - Paul M. Pedersen Chapter 10. Local Sports TV and the Internet - Brad Schultz & Mary Lou Sheffer Chapter 11. Texting and Tweeting: How Social Media has Changed News Gathering - Jed Novick & Rob Steen Part III: The Message: Shaping, Marketing, Branding Chapter 12. Sport, Public Relations and Social Media - Raymond Boyle & Richard Haynes Chapter 13. New Media and the Changing Role of Sports Information - Erin Whiteside Chapter 14. Social Media in the Olympic Games: Actors, Management and Participation - Emilio Fernandez Pena, Natividad Ramajo, & Maria Arauz Chapter 15. Sports Marketing and New Media - Stephen Dittmore & Shannon McCarthy Chapter 16. When Crisis Strikes the Field: The Evolution of Sports Crisis Communication Research in an Era of New Media - Kenon A. Brown, Natalie Brown, & Josh Dickhaus Chapter 17. Communicating Corporate Social Responsibility in Sport Organizations: Incorporating New Media - Melanie Formentin & Kathy Babiak Chapter 18. Social Identification and Social Media in Sports: Implications for Sport Brands - Brandi Watkins Part IV: Audiences: Fanship, Consumption Chapter 19. SocialMediaSport: The Fan as a (Mediated) Participant in Spectator Sports - Nicholas Bowman & Gregory Cranmer Chapter 20. The New Game Day: Fan Engagement and the Marriage of Mediated and Mobile -Vince L. Benigni, Lance V. Porter, & Chris Wood Chapter 21. Fantasy Sport: More Than a Game - Brody Ruihley & Rob Hardin Chapter 22. New Media and the Evolution of Fan-Athlete Interactions - Jimmy Sanderson & Jeffrey Kassing Chapter 23. The Enjoyment and Possible Effects of Sports Violence in New (and Old) Media - Arthur A. Raney & Andy Ellis Chapter 24. Eye Tracking and Viewer Attention to Sports in New Media - R. Glenn Cummins Chapter 25. Children, Media, and Sport: The Role of New Media and Exergames in Engaging Children in Sport and Exercise - Kimberly L. Bissell & Scott Morton Part V: Identities in the Digital Realm Chapter 26. Sport, New Media, and National Identity - John Vincent & Ted Kian Chapter 27. Reclaiming Our Voices: Sportswomen and Social Media - Toni Bruce & Marie Hardin Chapter 28. Digital Media and Women's Sport: An Old View on 'New' Media? - Nicole LaVoi & Austin Stair Calhoun Chapter 29. Sport Websites, Embedded Discursive Action, and the Gendered Reproduction of Sport - Lindsey Mean Chapter 30. Examining Gays and Lesbians in Sport Via Traditional and New Media - Edward M. Kian & John Vincent Chapter 31. Communicating Legitimacy, Visibility, and Connectivity: The Functions of New Media in Adapted Sport - Kurt Lindemann & James L. Cherney
Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA. He has published eight books and over 80 journal articles and book chapters, with the majority focusing on the intersection of sports media and identity. Marie Hardin is Professor of Journalism and Associate Director of the John Curley Center for Sports Journalism at Penn State, USA. Her research concentrates on diversity, ethics and professionalism in mediated sports with a focus on gender. Her work is published in sport- and communications-focused journals.